Netflix created 12 weed strains and sold $150,000 worth in three days as part of a marketing campaign for their new original comedy “Disjointed.”
Netflix Weed Strains Prove SuccessfulWhen we reported last week on Netflix’s line of weed strainsreleased as part of a marketing campaign for their cannabis-themed show “Disjointed,” we predicted that the launch would be successful.
But what we didn’t know at the time is exactly how successful it would be. According to AdWeek, the streaming service and their partners moved over 430 ounces in Netflix’s cannabis line.
That’s right: Netflix created 12 weed strains and sold $150,000 worth in three days. The weed strains, which were officially announced on August 25, were sold with the help of Alternative Herbal Health Services (AHHS), a dispensary based out of Los Angeles’ West Hollywood district.
The sale, which took place at a pop-up event hosted by the retailer, ended on Sunday. The work behind the campaign, which Netflix, AHHS, and the marketing firm Carrot all collaborated on, began six months ago.
Each of the twelve strains was paired with a popular original comedy created and streamed on the streaming service.
From there, the varieties were respectively tailored to suit the mood and theme of each show: for instance, indica-dominant strains were matched with “sillier”—i.e., more relaxing—proferrings, while sativa-strong types were coupled with dramedies.
While “Disjointed” had three different strains under its belt—the Omega Strain, Eve’s Bush, and Rutherford B. Haze—the rest of the shows were allotted one varietal each.
Final Hit: Netflix Created 12 Weed Strains And Sold $150,000 Worth In Three DaysAs AdWeek was quick to note, Netflix had no involvement with actually selling the strains. Carrot’s executive creative director Jonathan Santoro explained that all partners, including AHHS, worked with lawyers to make sure that all sales were strictly according to legislation in the state of California.
Ergo: while Netflix might be an international company, they in no way violated federal statutes.
“Netflix or Carrot never physically touched the flower,” Santoro emphasized. AHHS were the only co-partners to handle the actual product, as well as package it. Carrot exclusively dealt with marketing the weed strains.
When asked how they could have correctly marketed each strain without testing it out first, Santoro added, “I don’t know if I can legally answer that question, but it is fair to say that Carrot did the research necessary.”
So, can you still purchase any of the 12 weed strains if you didn’t get a chance to stop by AHHS last weekend?
Unfortunately, that’s a no; as of now, the limited event hasn’t extended its run. There’s also no word as to whether any or all three companies will reprise the pop-up.
But just in case they do, here’s a list of each show and its corresponding strain: